'Digital Fashion | AR Clothing | Futuristic Fashion | The Making | Must Watch'

01:18 Jul 15
'If you liked it, don\'t forget to like, share & subscribe. It\'ll encourage us to produce more such content.  Instagram: @vanitycheq7956  Website: www.vanitycheq.com  Gone are the days when people used to buy as a necessity. Nowadays a persons dressing sense and the kind of outfit one carries indicates a lot about their personality & status. Keeping this in mind today people are very much concerned about what they wear. With the era of social media at its peak, everyone wants to look different and unique in their outfits to flaunt on their social handles. With the adaption of technology in every sector of our economy, knowing that the future is \"Digital\", why should Fashion lag behind. In the race of looking better than others people are in quest of new and unique concepts of clothing, and what\'s more  unique and futuristic than the incorporation of tech into Fashion. People either spend a lot on branded articles or they go for the mid & low ranged  options which most of the times seems to be generic in their design language and this has been the scenario since decades. We want to break this stereotype of offering our potential customers and the old concept of clothing by introducing a very fresh and unique concept of Tech-Enabled clothing in the Indian market space with almost no competitors dealing in this category at present. We\'re also working on sustainability & eco friendly properties of our product since we know that textiles immensely damage the environment. For instance, polyester is plastic. Fashion wants to shift to better materials, but choosing between environment and economics has been an either-or choice.' 
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